How a Multilingual Content Strategy Can Help Financial Services Navigate Economic Uncertainty
Money effortlessly flows across language barriers, making banking a global business. In 2023, shocks in the worldwide economy are going to ripple outwards, impacting Canadian financial institutions as they continue to grapple with rising inflation, a likely recession, and supply chain disruption.
Preparing for these shockwaves will require a creative approach. Large and diversified banks will be in the best position to weather the storm, according to Deloitte’s 2023 Banking Industry Outlook which suggests that financial institutions that are “bold and stay ahead of the curve” will find emerging opportunities to move forward with confidence.
Without a trusted translation partner, however, banks will find it difficult to effectively target those opportunities - missing out on the opportunity to grow their portfolio, connect with international clients, and build business abroad.
How NATIONS language services can help
To help banks ride out the escalating uncertainty, Deloitte recommends they cultivate “new applications for ESG” and digital assets. NATIONS can help with both.
Digital assets
The pandemic triggered a huge uptake in digital financial services, as more of us went online to bank. Financial institutions without a strong digital presence risk falling behind in this increasingly tech-driven market.
Building out digital assets and making them accessible to all audiences is a complex project, however, that requires a diverse skill set - translators who don’t just understand the linguistic nuances but are also well-versed in technology, marketing and localization, and fintech applications.
NATIONS has worked with numerous high-profile banks and financial services organizations over the years, honing our banking and finance offering to help our clients evolve and innovate.
Our services include:
Localization and multilingual content strategy for finance teams working in multiple jurisdictions
eLearning translation for internal training within finance departments
Translation of visual materials and social media content
Website and other digital asset translations
ESG applications
Our expert team has worked with some of Canada’s largest financial institutions to help them better engage and support First Nations communities.
We provide translation services in over 30 Indigenous languages, working with banks as they increase their services to these communities and empower Indigenous-owned businesses. For the past several years, our team has collaborated with the Royal Bank of Canada to produce its annual Indigenous Partnership Report.
As a 100% Indigenous-owned company, we’re well-placed to help companies achieve their ESG goals - opening up new avenues for ESG commitments such as furthering Indigenous reconciliation through language preservation.
Relationship building
At its core, banking is a customer-facing business in which communication is crucial.
With the economy in flux and more ways to communicate emerging almost daily, there’s a lot of change on the horizon for the banking industry. Amid all this change, one thing remains - the need to build lasting relationships with your customers, wherever they are in the world.
NATIONS is ready to help your bank develop bespoke digital solutions that can be tailored to every client. As the old saying goes, ‘money talks’. We’ll help you translate what it’s saying.
Contact our team today to find out more about our specialized language services for the financial services industry.
